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It's one thing to be yourself in the topic you're covering, but it's another thing to bring up too many personal experiences that bury the point you're trying to make.

Don't digress into these personal anecdotes and analogies too much -- your readers aren't sitting in front of you, which means you can't guarantee that you have their undivided attention. They can and will bounce from your article if they lose patience. To prevent your writing from losing its audience, restate your point in every section of the article.

The best blog posts commit to an overarching message and then deliver it gradually, expressing it multiple times in small ways from beginning to end.

1. Can you start a blog for free?

If you're writing about how much water a potted plant needs, for example, don't spend three paragraphs telling a story of how you came home to a dead fern after returning from a two-week vacation. Certain plants can't go without water for more than 14 days. That's one possible point, and it should be stated upfront. Topics like these are far too broad. Because there are so many details and nuances in these topics, it's really hard to do a good job answering them. Plus, more specific topics tend to attract smaller, more targeted audiences, which tend to be higher quality and more likely to convert into leads and customers.

So, to get the most short-term and long-term benefits of blogging, you'll need to get way more specific. Nailing really specific blog topics is crucial to knocking your first few posts out of the park. Let us help you brainstorm with our Blog Ideas Generator. This tool allows you to enter basic terms you know you want to cover, and then produces five sample blog titles that work for business blogs. Keep in mind that a working title isn't final -- it's just a concrete angle you can use to keep your writing on track.

Once you nail this stage of the ideation process, it's much easier to write your blog posts. Sometimes when I get a great idea I'm excited about, it's really tempting to just sit down and let it flow out of me. But what I get is usually a sub-par blog post. The stream-of-consciousness style of writing isn't really a good style for blog posts. Most people are going to scan your blog posts, not read them, so it needs to be organized really well for that to happen.

The first thing you should do is choose what type of blog post you're going to write. Is it a how-to post? A list-based post? A curated collection post? A SlideShare presentation? For help on this, download our free templates for creating five different types of blog posts. Once you have a template down, it'll be easier to write your outline. Writing an outline makes a big difference. If you put in the time up front to organize your thoughts and create a logical flow in your post, the rest becomes easy -- you're basically just filling in the blanks.

To write a blog post outline, first come up with a list of the top takeaways you want your readers to get from your post. Then, break up those takeaways into larger section headers. When you put in a section header every few paragraphs, your blog post becomes easier and more enjoyable to read. And plus, header text with keywords is good for SEO. When you finally get to writing, all you'll have to do is fill in those sections. Let's say I'm writing a blog post about why businesses should consider using Instagram for marketing. When I'm making that argument, which is more convincing?

The second, of course. Arguments and claims are much more compelling when rooted in data and research. Data-driven content catches people's attention in a way that fluffy arguments do not. You can use data in blog posts to introduce your main argument and show why it's relevant to your readers, or as proof of it throughout the body of the post. Plagiarism didn't work in school, and it certainly doesn't work on your company's blog.

But for some reason, many beginner bloggers think they can get away with the old copy-and-paste technique. You can't. Editors and readers can usually tell when something's been copied from somewhere else. Your voice suddenly doesn't sound like you, or maybe there are a few words in there that are incorrectly used.

It just sounds Plus, if you get caught stealing other people's content , you could get your site penalized by Google -- which could be a big blow to your company blog's organic growth. Instead, take a few minutes to understand how to cite other people's content in your blog posts. It's not super complicated, but it's an essential thing to learn when you're first starting out. Most people make the mistake of not editing their writing. It sounded so fluid in their head when they were writing that it must be great to read Everyone needs to edit their writing -- even the most experienced writers.

Most times, our first drafts aren't all that great.

So take the time you need to shape up your post. Make sure your story flows just as well as it did in your outline.

How to Make Money Blogging for Beginners: A Complete Guide to Your First $1,000

To help you remember all the little things to check before publishing, check out our checklist for editing and proofreading a blog post. I hate to break it to you, but your blog post is never going to be perfect. There will always be more things you can do to make your posts better. More images. Better phrasing.

How To Start a Blog in - Easy to Follow Guide for Beginners

Wittier jokes. The best writers I know, know when to stop obsessing and just hit "publish. There's a point at which there are diminishing returns for getting closer to "perfect" -- and you're really never going to reach "perfect" anyway. So while you don't want to publish a post filled with factual inaccuracies and grammatical errors, it's not the end of the world if a typo slips through.

It most likely won't affect how many views and leads it brings in. Plus, if you or your readers find the mistake, all of you have to do is update the post. No biggie. So give yourself a break once and a while -- perfect is the enemy of done. By now, you've probably heard that the more often you blog , the more traffic you'll get to your website -- and the more subscribers and leads you'll generate from your posts. But as important as volume is, it's actually more important that you're blogging consistently when you're just getting started.

If you publish five posts in one week and then only one or two in the next few weeks, it'll be hard to form a consistent habit.

And inconsistency could really confuse your subscribers. Instead, it's the companies that make a commitment to regularly publishing quality content to their blogs that tend to reap the biggest rewards in terms of website traffic and leads -- and those results continue to pay out over time.

1. Can you start a blog for free?

Use it to get into the habit of planning your blog post topics ahead of time, publishing consistently, and even scheduling posts in advance if you're finding yourself having a particularly productive week. Here at HubSpot, we typically use good ol' Google Calendar as our blog editorial calendar, which you can learn how to set up step-by-step here. Or, you can click here to download our free editorial calendar templates for Excel, Google Sheets, and Google Calendar, along with instructions on how to set them up.

Both beginner bloggers and advanced bloggers are guilty of this blogging mistake. If you concentrate your analysis on immediate traffic traffic from email subscribers, RSS feeds, and social shares , then it's going to be hard to prove the enduring value of your blog. After all, the half-life for those sources is very brief -- usually a day or two. When marketers who are just starting their business blogs see that their blog posts aren't generating any new traffic after a few days, many of them get frustrated.

They think their blog is failing, and they end up abandoning it prematurely.

Instead of focusing on the sudden decay of short-term traffic, focus instead on the cumulative potential of organic traffic.